About the Project
Coatings+ is SSPC’s annual conference, bringing together coatings professionals to network, exchange ideas, and connect with top industry vendors. I led all photography and videography during the event, and was responsible for planning, scriptwriting, and producing all video marketing materials. For Coatings+ 2020, I also designed the full-color and single-color logos, along with two nine-foot-tall industry illustrations for the event space due to the company not having large enough image files to enlarge.
A look at the content produced to promote, support, and brand the annual event.
The Logo
The original Coatings+ logo was created in Photoshop with layered brush strokes and hundreds of blended colors, making it difficult to scale and unusable for large-format applications. Since it wasn’t vectorized, it appeared blurry when resized and couldn’t be easily adapted. I stepped in to create a clean, simplified vector version with a refined color palette—ensuring it could be scaled seamlessly and used across all mediums, including black and white formats.
Illustrations
Vector illustration based on my original photo, created in Illustrator for large-scale, high-res event display use.
Created from my own photo, this scalable vector was designed in Illustrator for clean, impactful event signage.
