Professional Summary

Strategic and creative Brand Marketing Lead with a proven track record in digital marketing, influencer partnerships, and campaign execution. Expert in managing multi-channel social media strategies, overseeing product launch campaigns, and building brand ambassador programs that drive measurable engagement and awareness. Experienced in collaborating with sales teams for trade show execution, directing PR agency efforts, and leading email marketing initiatives. Passionate about storytelling, visual branding, and authentic content that resonates with niche and professional audiences.

Brand Marketing Lead

FEIN Power Tools US

April 2024 - April 2025

• Spearheaded the full digital strategy and execution for social media, influencer marketing, and email campaigns, including product launch campaigns running 3 months at a time

• Designed and managed FEIN's content strategy across platforms (Instagram, Facebook, LinkedIn, YouTube), tailoring copy, visuals, and schedules for each audience

• Built and managed the FEIN US Brand Ambassador Program, including recruitment, contracts, gifted product coordination, content guidelines, and performance reporting

• Developed influencer gifting programs for product launches, resulting in user-generated content with over 100k views and double-digit increases in engagement and followers

• Managed Agorapulse social media software, overseeing all scheduling, monitoring, influencer tracking, analytics, and team collaboration

• Created cross-functional campaign assets including launch emails (Mailchimp), banner ads, blog posts, brochures, and sales team toolkits

• Collaborated closely with sales teams to execute brand-forward trade show activations and pre-show awareness campaigns

• Served as primary liaison for external PR agency, ensuring cohesive messaging across press releases, media coverage, and internal content

• Designed creative assets using Canva for social media, paid ads, and email campaigns

• Monitored campaign KPIs and implemented data-driven adjustments to increase visibility, engagement, and ROI

Digital Marketing Specialist

FEIN Power Tools US

June 2022 - April 2024

• Managed daily content creation, scheduling, and performance monitoring across all active social platforms

• Wrote engaging, brand-aligned copy for social media posts, emails, and blog content

• Designed static graphics and animated visuals using Canva, tailored to each campaign and platform

• Monitored user engagement, comments, and direct messages to maintain community relationships and identify UGC opportunities

• Tracked hashtags, influencer mentions, and brand sentiment to inform future campaigns and collaborations

• Helped shape the visual identity of FEIN’s social content through the use of UGC, behind-the-scenes imagery, and video

Multimedia Specialist

AMPP: Association for Materials Protection and Performance

May 2018 - June 2022

• Managed content and engagement for 4 brands across Instagram, Facebook, and LinkedIn, developing content calendars, designing graphics, crafting copy, and scheduling posts via SproutSocial

• Established and implemented brand standards for written materials, ensuring consistency across all company communications and marketing material

• Directed end-to-end multimedia content creation, including photography,

  videography, production, and editing, ensuring brand alignment and high-quality deliverables

• Led creation of video ads, coordinating with clients, managing shoots, overseeing editing, and ensuring timely distribution across digital platforms